
The story of being ⇀ me
I’m Horace Lam, a multi-disciplinary designer in Hong Kong, transitioning from environment and Interior design to product (UX/UI) design.
I have over 4 years of experience working with small agencies, global-scale companies, and fast-paced startups. Previously, I have worked in both B2C and B2B domains, focusing on niches such as blockchain in fin-tech, con-tech, and e-commerce platforms.
2024-Present – Airport Authority Hong Kong
Led the design for HKAirportShop's digital initiatives, optimized e-commerce UX/UI and collaborated on the HKairportShop Live Streaming project.
Led the design for HKAirportShop's digital initiatives, optimized e-commerce UX/UI and collaborated on the HKairportShop Live Streaming project.
2023-24 – Nexplore
Revamped and integrated 5 B2B products in construction project management, leading to a 20% increase in web accessibility and improved user experience.
Revamped and integrated 5 B2B products in construction project management, leading to a 20% increase in web accessibility and improved user experience.
2021-23 – ByteWave Technology
Revamped Crypto exchange website and mobile app, led design team, identified UI/UX issues, and built a scalable design system.
Revamped Crypto exchange website and mobile app, led design team, identified UI/UX issues, and built a scalable design system.
2019-21 – AdAsia | AnyMind Group
Provided design consulting services for AnyMind digital agency while collaborating with clients such as China Mobile, HKU, VTC, and others. Assisted with branding, web design and development, and marketing initiatives.
2016-19 – The Hong Kong Polytechnic University
Studied Environment and Interior Design at PolyU.
Studied Environment and Interior Design at PolyU.

Let's work together to build something great.
Thank you!
COLLABORATED WITH BRANDS











